The purpose built shop will be home to all the club's new merchandise and will also include a ticket office and offices for the administrative staff.

Relegation to the Blue Square Premier means the club is looking to boost finances, and hopes the site of the new shop will attract more fans and visitors than before.

Senior vice president and former co-owner Neville Dickens has donated the land housing his former car showroom, which is next to the Racecourse ground.

Chief executive Anthony Fairclough said the work was a positive move for the club.

He said: "The shop is just part of the new impetus.

"We are just keen to make an impact and do everything we can to help the team on the pitch.

"Hopefully it will be up and running before the start of the season, if not before. It's just a matter of getting it finished and sprucing the place up.

"It is a great site right out on the front on the main artery into Wrexham. We are hoping it will appeal to a wider fan base.

Describing the shop he said: "It is going great guns and it looks like it will be quite impressive.

"It's a big airy place and nice and light inside. The shops in the past have been quite small as they have been converted offices.

"This is the first time we have had something that is purpose-built.

"We have a very good range of Wrexham merchandise that is going down well already and we will have a little area for the children with a football pitch and a goal which is just to encourage them to be more active and keep their attention while their parents are looking round.

"The ticket office will be moving in there too which will make it a lot easier for the fans.

"There is nothing worse than coming here and standing at one of the little windows at the back in the winter. The fans might be a bit warmer now.

"It's generally going to make it a much more pleasant experience."